Dealer Chart:
This is "The 1940 Quality Chart" from Plymouth featuring "Comparison of 'All Three' Low Price Cars with Leading High Price Cars in Quality Features" with the tagline "Plymouth is most like the high price cars." Original dealer showroom literature representing revolutionary competitive marketing during the final pre-war automotive production year.
Literature Type: Dealer Chart
Year: 1940
Models Covered: Plymouth (complete 1940 lineup comparison with competitors)
Condition Notes: Good condition with some aging and yellowing, edge wear and minor staining but clear and readable text throughout.