Press Kit:
This is a 1979 Dodge Press Info folder featuring comprehensive dealer press kit materials designed for TV stations and local marketing efforts. Original Chrysler Corporation U.S. Automotive Sales Division documentation dated August 1978, including signed dealer letter from John G. McCandless during the critical corporate survival year when Chrysler fought for survival under Lee Iacocca's leadership.
Literature Type: Dealer Press Kit
Year: 1979
Publisher: Chrysler Corporation U.S. Automotive Sales Division
Content: Press materials, promotional content, dealer letter